Articles on Internet Sales and Marketing
Industrial Websites Need Internet Strategy, Too
October 11th, 2010Are your industrial customers finding your company on the internet?
According to Globalspec’s 2010 Economic Outlook Survey, 75% of industrial customers spend three or more hours per week on the Internet for work-related purposes, and 46% average more than an hour a day online for work. What are they looking for?
Here are their top five reasons [...]
5 Reasons to Use Pay-Per-Click Advertising For Your Business
July 28th, 2010During a recession, successful businesses remember the value of advertising. While other companies slash their marketing funds and enter a quiet survival mode, these businesses invest in prompting their brands and their products, proactively going after new customers and market share. They do this not because they have spare cash sitting around, but because they [...]
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Don’t be Bashful, Market your Green — Harley-Davidson Does.
June 2nd, 2010The BP/Transocean oil spill in the Gulf of Mexico was a stark reminder that even a single company can have a catastrophic effect on the environment and the economy of an entire region. But the effects of this accident reach far beyond the Gulf coastline – it has impacted all businesses in America and much of [...]
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Should You Market Your Business on Social Media Networks?
May 7th, 2010My clients often ask me if their business should be on Facebook, YouTube, Twitter, LinkedIn, MySpace, or any one of the many social networks out there. I usually respond with a question: “Do you think your customers are on these networks?” If they say “yes,” the answer is clear – you need to be where your [...]
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Internet Marketing 101
April 10th, 2010Effective marketing can help your company reach new customers and stand apart from competitors. So-called “new marketing media” like the Internet and e-mail offer unprecedented campaign tracking, resulting in a higher return on investment (ROI) and conversion rates. Consider the extent to which the web has become an integral part of doing business today. I [...]
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