Place N' Go Flooring Website

Client Profile

Place N' Go manufactures interlocking flooring products for residential and commercial use. Made with a patented blend of recycled plastics, Place N' Go flooring overcomes the rigourous demands of high traffic environments. Its flexible composition, combined with its unique interlocking system allow Place N' Go Flooring to be installed over many problem subfloors, including high-moisture concrete, stained, cracked, and irregular subfloors, and old flooring.

Challenge

A long-time supplier to the commercial market, Place N' Go wanted create a new marketing focus on the residential segment. To accomplish this, they needed a website design that would appeal to homeowners, and would allow them to purchase directly online.

Results

To meet the needs of the client, Fluent Digital created a web site design that centered around the needs of the homeowner, by organizing the site around the different areas of the house: the living room, the kitchen, etc. The e-commerce option added the ability to search the inventory, view samples, order swatches, and purchase the product. Flash animation elements added visual impact to the home page. A consistent navigational menu ensured that the website was well organized and easy to navigate. By using the latest programming technologies like PHP and CSS, we ensured that the website would be easy to update, and would have plenty of room to grow.

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