G2 Motorsports / Star Racing Website

Client Profile

G2 Motorsports is a renown performance motorcycle builder and parts manufacturer based in Amercus, Georgia. The company was co-founded in 2003 by George and Jackie Bryce of Americus, GA, owners of Bryce's Star Racing, and George B. Smith of Richland Center, WI, owner of Hubba-Hubba Racing, Inc., co-owner and Chairman of the Board of S&S Cycle.

The company has since evolved into the development of late-model hot rod V-Twins for both the street and strip, including complete turnkey motorcycles like their latest creation, the Gangster. The company also stocks a full line of S&S engines and support parts for drag racing enthusiasts, as well as for other motorcyclists, dealers and distributors.

Challenge

Due to rapid growth and overwhelming success, G2 had outgrown their starter website. As new products and services were announced, the website quickly became cluttered, and difficult to navigate. G2 was looking for a new web site design that would be attractive, consistent, well-organized, and user-friendly. They also needed a photo gallery that they could update with the latest event and product photos, and an online store, for their growing number of products.

Results

To meet the needs of the client, Fluent Digital created a web site design that was both attractive and functional. Flash animation elements added visual impact to the pages. A consistent navigational menu ensured that the website was well organized and easy to navigate. By using the latest programming technologies like PHP and CSS, we ensured that the website would be easy to update, and would have plenty of room to grow.

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