We are all familiar with those ever-present text ads that appear to the right and above the search results. Called "Paid Search" or "Pay-per-Click" ads, this form of advertisement is now pervasive whether you use Google, Bing, or any other major search engine on the web. It seems like everyone is advertising on Paid Search these days, but is it right for your business?

It's not a secret that effective marketing can help your company reach new customers and stand apart from competitors. While many principles of successful sales and marketing have not changed for centuries, Digital Marketing has revolutionized many aspects of how sellers reach and compete for prospective buyers. Not only does digital marketing provide new ways to generate awareness and leads, it also offers unprecedented ability to track effectiveness along the way, allowing marketers to continually improve return on investment (ROI).

Are your industrial customers finding your company on the internet? According to Globalspec’s 2015 Digital Media Use in the Industrial Sector study, 81% of industrial professionals spend three or more hours per week on the Internet for work-related purposes, and 53% average more than an hour a day online for work.

What are they looking for?